Building the best bank in the UK
Our product and global diversification provides a distinct
proposition to our UK customers.
Barclays worldwide ambitions are founded on our successes at home. We are working hard to build the best bank in the UK to meet customer expectations today and tomorrow.
Barclays brand strength combines powerfully with our product and geographic diversity to enable us to support our customers wherever they do business, such as helping UK customers buy property abroad or 24 hour bilingual call centres for non-resident Indians.
Building the best bank in the UK enables us to adapt successful products and approaches to different opportunities across other Barclays markets.
Our goal is to understand what customers really want and make it easy for them to get it. Based on customer feedback, we are simplifying our product ranges so they're easier to understand and access. We have also empowered our employees to enhance the quality of support they provide to customers. "Lean Barclays" is a programme to unleash potential by cutting inefficiencies and making it easier to do business. It has produced significant successes in 2007.
