Welcome to the Future
Innovating to meet the changing demands of
our customers around the world.
Barclays approach to innovation focuses on how customers’ needs are changing to develop new products and services. Once developed for one market, these innovations are quickly applied elsewhere in the Group.
Anyone who has travelled on the London Underground in the last few months will have seen the advertising for Barclaycard’s new OnePulse card. It’s the only card of its kind in the UK, and combines “the three cards a Londoner needs” – an Oyster card for the cheapest fares on the Transport for London network, a standard credit card and a cashless payment card. Barclay's Barclaycard OnePulse Card is all about convenience. It’s quick and easy to make small purchases of £10 and under (such as coffee or newspapers) and jump on and off tubes and buses in London with a single touch of the card. So there’s no need to carry cash or spend time signing a payment slip or entering a PIN. More than 4,000 people signed up for details before the card was even on the market and outlets across London have introduced the Barclaycard Onetouch technology to accept contactless payments. These include Coffee Republic and Chop’d.
Barclay's Barclaycard OnePulse Card evolved out of recognition that people want payment technology that’s both straightforward and convenient. The Oyster application used in Barclay's Barclaycard OnePulse Card is already being piloted in debit cards for UK Retail Banking, and has been included on a mobile phone as part of Barclaycard’s mobile trial with telecommunications provider, O2, which enables payments to be made with a touch of a phone. We aim to bring the combined transport and cashless card technology to Barclays customers in Europe, the US and Asia.
