Providing solutions
Combining an understanding of our customer’s markets, opportunities and plans with access to product expertise across the Barclays Group
2007 saw the launch of a new identity and refreshed proposition for business banking. Formerly known as UK Business Banking, Barclays Commercial Bank (BCB) more accurately reflects current capability and future aspirations to serve customers well and leverage domestic expertise internationally.
If our identity makes it clear who we are, the refreshed proposition makes it clear what we do. Founded on our strengths and client feedback, it comprises three elements: relationship, specialisation, and innovation. Together, they encapsulate our capability to deliver distinctive service and solutions that meet customers’ needs, now and in the future.
BCB is a good example of the Barclays business model. We bring our proposition to life by working in partnership with all the constituent business units of the Group to leverage synergies that benefit our customers and increase Group income. For example, relationship strength enables us to identify and understand mid-market customers’ increasing need to manage risk effectively. Working in partnership with colleagues at Barclays Capital has enabled us to innovate and offer sophisticated risk management solutions – previously the preserve of large corporate clients – to mid-market customers.
